I am a travel writer and blogger. This website contains links to my published work.
My blog posts may contain affiliate links. I only link to reputable companies or products I really belive in.

About Me

Celia Abernethy

Travel Writer and Content Marketing

Originally from NY, I came to walk the runways of Milan but then I never left! Now I walk the promenades and  cobble stoned lanes of Italy’s cities and towns writing about my discoveries. I write on my own blog milanostyle.com, for international publications and create and manage content for international travel brands.

My marketing company SeoTravelContent.com specializes in search engine ranking and content marketing for travel brands.

I have recently joined the team of Easy Milano the English speaking community of Milan, and editing the website and managing an online community at easymilano.com.

This website is a portfolio of my work.

What I offer

Travel Content Creation for Blogs and Print Publications

I am a freelance writer working with tourism, travel, and fashion publications and blogs.
I am a tenacious researcher and incorporate my first-hand experience and knowledge into my work. I live in, and I am specialized in Italy and Italian culture

  • Copywriting & Blogging  
  • Blog Content Creation 
  • Hotel, Restaurant & Brand Reviews
  • Proofreading &Translations (Italian to English).
  • Content marketing plans & strategies 

Blogger Tour Organization

I will help you organize a Blogger Tour. I will help you choose the right bloggers that will help get the word out about your company or destination. I am a natural networker and have an extensive address book of contacts.


I have worked with the following companies as well as on undisclosed ghost-writing projects and translations for private companies. Contact me for information and references.


My Experience

I worked for many years in fashion as a runway and print model and was very fortunate to have traveled the world. I have lived in New York, London, Barcelona, Milan and now Lecco, Italy. I worked for Armani, Valentino, Krizia,the Max Mara group, Pronovias, and many more. Much of my life at that time was spent in the air or in hotels. It is an industry that demands high standards and professionalism. I have left the fashion runway but my love for travel and discovering new things has stayed with me.

I  worked in restaurant service and management, and as assistant to Daniel Alley, I was one of the principal promotional leaders in starting the Brunch in Milan trend. The concept of American style brunch was introduced to the public through marketing, promotion and special partnerships.

I understand the needs and concerns from a guest’s point of view while at the same time understand the work demand, standards and quality that management requires.

I have experience doing five-star level mystery shopper and mystery guest audits.


In 2018, I completed Experiential Tourism training with Artès where I learned how to develop interactive itineraries and activities for the curious and culturally inclined traveler.

In 1999, as a graphic design student in Milan, when routers made beeping and squealing noises I started designing websites and working in database integration and was soon managing teams of developers, creating online profiles and data-driven sites for corporations all over Italy. I left the corporate office-life in 2004 and started working freelance. I use WordPress,  CSS, HTML, PHP, photo editing and I know server upload protocols and procedures. Crafting words is what I love doing, so naturally, SEO is an important part of my work now. 

I  speak three languages; 
English, Italian and Spanish.  I am very personable and easily make friends with the locals which open doors that are usually closed to many.